|
|
Travel Michigan Promotion Budget
| FY ’05 Budget |
$5.7 million
|
|
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|
Out-of-state advertising
|
|
|
Chicago |
$2.2 million
|
|
Cleveland |
$600,000
|
|
Indianapolis |
$350,000
|
|
Partnerships (various markets) |
$585,000
|
| In-state advertising |
$370,000
|
| Ad production |
$220,000
|
| Michigan Travel Ideas Magazine |
$440,000
|
| Ad agency fee |
$555,000
|
| International, group tour, emarketing, public relations |
$380,000
|
|
|
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Travel Michigan FY ’05 Advertising
Return on Investment “ROI” Results*
|
Advertising buy in Chicago,
Cleveland, Indianapolis
|
$3,385,558
|
Number of new visitors attracted
by this advertising |
889,000
|
Spending by these visitors at
Michigan businesses
|
$165 million
|
State taxes generated by
this spending
|
$11,602,000
|
State of Michigan return on investment (ROI)
(State tax revenue generated for each
marketing dollar spent)
|
$3.43
|
|
|
|
| Jobs created by this spending |
3,661
|
|
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The Bottom Line: The State Treasury receives $3.43 in new tax revenues for every dollar spent on tourism promotion, with the vast majority of these revenues being received in the same fiscal year!
*Source: Longwoods International Return
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